Case Studies

William Kennedy's Digital Marketing Success

William Kennedy
Digital Marketing

Established in 1989, initially as a plumbing company, William Kennedy has grown dramatically and now offers a range of ‘All Trade’ services including plumbing, joinery, heating and roofing, as well as kitchen, bathroom and heating design.

Whilst excelling in their trades and building a strong brand through word of mouth, William Kennedy felt as though they were missing a trick. In March 2019, they approached Microtech to take control of and revamp their marketing.

To kick-off the marketing support we conducted an in-depth analysis of William Kennedy’s business, competitors and target market, and used this information to compile a marketing plan with SMART objectives and action steps. We also updated their existing Facebook page, and set up Twitter, LinkedIn and Instagram accounts, steadily building the follower count each month by creating and scheduling interesting content.

In only a 3-month period, William Kennedy have seen a 41% growth in Facebook likes, and their average post impressions increase from 270 to over 675, a huge 150%. This has allowed them to reach a whole range of potential new customers. The number of visitors to has also increased by over 150%, with visitors staying on the site longer and viewing more pages.

Speaking of the ongoing marketing support received, Director of William Kennedy, Willie Kennedy said:

“We’ve seen a steady stream of interest through our social media platforms since working with Microtech. This has led to customers contacting us to have meetings with our showroom team and see what we can do for them. We are very happy with the work that Microtech has done for us in a short period. We look forward to continuing to work with Microtech to help us build our brand awareness and interests to possible clients.”

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